"Alone we can do so little; together we can do so much." – Helen Keller
SLPR builds brands. We’re a Los Angeles-based, a full-service, lifestyle PR and events agency with a particular interest in the start-up of new brands. Our events arm includes the production of small scale dinner events, large corporate events, galas, retreats and more.
Founded as a fashion PR firm in 1988 with founders Karen Schneider and Lori Newman, SLPR was one of the early pioneers of fashion PR on the west coast and became the first PR agency specializing in the action sports industry. While a lot has changed since the agency was founded, one thing hasn’t – our passion for building brands. This is done through a combination of PR, social media, influencer marketing, brand partnerships and events.
With 25+ years of PR experience in fashion, footwear, accessories, action sports and outdoor, combined with a modern approach to digital, social and content creation, SLPR is a trusted source in building brands.
The company’s client roster has included brands such as Lucky Brand Jeans, Vans, Dakine, G-Shock, Smith Optics, Etnies, Hard Tail, Freestyle, Merrell, OluKai, Bundstone, Laird Apparel, Asics and many more.
In 2019 SLPR partnered with content development agency, The Westside Collective to offer clients a more broad range of services and to ensure the content we’re pushing is top notch.