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"Alone we can do so little; together we can do so much." – Helen Keller

SLPR builds brands. We’re a Los Angeles-based, a full-service, lifestyle PR and events agency with a particular interest in the start-up of new brands. Our events arm includes the production of small scale dinner events, large corporate events, galas, retreats and more.


Founded as a fashion PR firm in 1988 with founders Karen Schneider and Lori Newman, SLPR was one of the early pioneers of fashion PR on the west coast and became the first PR agency specializing in the action sports industry. While a lot has changed since the agency was founded, one thing hasn’t – our passion for building brands. This is done through a combination of PR, social media, influencer marketing, brand partnerships and events.


With 25+ years of PR experience in fashion, footwear, accessories, action sports and outdoor, combined with a modern approach to digital, social and content creation, SLPR is a trusted source in building brands.


The company’s client roster has included brands such as Lucky Brand Jeans, Vans, Dakine, G-Shock, Smith Optics, Etnies, Hard Tail, Freestyle, Merrell, OluKai, Bundstone, Laird Apparel, Asics and many more.

In 2019 SLPR partnered with content development agency, The Westside Collective to offer clients a more broad range of services and to ensure the content we’re pushing is top notch.

Agency owner Staci Levine joined the agency in 1996, creating the action sports division, leading PR programs for events such as Mavericks Surf Contest, Warner Bros. Supergirl Jam, Vans Triple Crown of Skateboarding, Snowboarding and BMX, and Boarding for Breast Cancer’s Sports and Music Festival. Her passion lies in launching new brands as well as cultivating community and creating beautiful environments at events. Staci’s passion for hosting global mindful retreats is being launched through a new division, Sacred Women Retreats. Living in Mar Vista, California with her family, Staci enjoys yoga, health and wellness along with the outdoors and a vibrant community of friends and family. 

Digital marketing expert, content creator and founder of The Westside Collective Agency, Heather Roma is Island born, east coast bred and west coast at heart. Heather is a lover of all things beauty and a trailblazer at the core. Her brands have been found at Free People, Urban Outfitters, and other exceptional retailers, on HGTV Tiny House Hunters and in Martha Stewart Living, In Style, People and Sports Illustrated magazines. Heather is a proud member of Fashion Mamas, the first network for influential mothers who work in fashion and creative industries.




12536 Rose Ave
Los Angeles, CA 90066

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